“It’s a terrific networking opportunity. To see, hear, and learn firsthand about the latest challenges and technological advancements in today’s digital landscape is priceless.”
“Took me out of my myopic, ‘blinders-on’ view of my own business, and lets me see the bigger landscape.”
“Informative. Forward looking. Presents future implications we should be thinking about right now.”
“First-class content.”
“Throughout the forum, I kept thinking: this is great stuff, how do I transfer to X person/function/leader?”
“It was truly an eye-opening experience, which exposed me to many things of which I was previously unaware.”

2017 Key Takeaways

Digital is everything, but not everything is digital

It’s not either/or. Stores are vital to any digital future. Digital is part of an overall strategy. Everything in the physical world has a digital twin. Physical products may be disappearing from some physical shelves, but their data is not.

Everything that can be connected will be connected

The Internet of Things (IoT) is going to happen—in fact, it’s already happening—whether we believe it or not. If you have a computer and your computer controls things, you’re in the IoT. When everything is connected, these hundreds of millions of computers are talking to billions of mobile devices, tens of billions for IoT, and trillions of sensors—all generating data on an epic scale. Standards help provide for interoperability that enables the IoT. We don’t want the internets of things. We need just one, which creates a compelling case for standardization.

Partner or perish

Unleash the full power of the ecosystem so all benefit. The new normal: keep your challengers close, and leave your options open to join forces with the best of physical and digital.

New paradigms, new models

Business models: All companies could become data, technology, software, or service companies. Convenience is driving a whole new paradigm. Convenience is all about data that leads to personalization.

Brand: The brand isn’t in the product, but in the experience. Traditional ways to grow a brand will come up short. Brands and retailers put things into context for physical, but for digital, consumers create the content. Those who innovate, build differentiation and relevance will win.

Products: Product is important, but experiences and services will become more important. You can innovate and iterate services much more quickly than products. Personalization is changing the way business derives value from data. As more consumers get involved in the product, point-of-sale will become the point of design and curation.

Supply chain: Historically, supply chain ends with the retailer. Now, products can be tracked all the way to the consumer. Instead of a one-way, left to right supply chain, it's now bi-directional from the brand all the way to the consumer and back again.

Leaders transform their core

It’s not about digital sidecars. Leaders understand that content and data are king and queen. There’s an entirely new infrastructure being put in place, and we need to learn and master new terms and concepts. That’s the essence of leadership—taking people someplace they need to go even when they’re not yet aware or prepared to go there. Blockchain, for instance, is squarely in that category.

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2017

Highlights

Topics


What Tech Trend Will Affect Your Business?

Kelly Ungerman shared McKinsey & Company’s perspective on trends affecting businesses and why they matter, specifically highlighting consumer demands for trust, security, and convenience.

Innovating to Win

Leaders from eBay, Safeguard, and Walmart discussed how their companies are innovating and organizing for success. The discussion included perspectives for how an innovative culture can help create competitive advantage.

Blockchain... Fad or Future?

A World Economic Forum report predicts that by 2025, 10 percent of GDP will be stored on blockchains or blockchain-related technology. Hype phase aside, knowing what blockchain and its variants are, and are not, is a question that must be addressed. Why such hype and why are distributed, decentralized ledgers so important? Michael Terpin, CEO of Transform Group, shared his view on blockchain technologies and the implications in commerce.

Distributed Ledger Technologies (DLT): Blockchain’s Evolution or Revolution?

Algorithms enabling the creation of distributed ledgers are powerful, disruptive innovations that could transform the global economy where trust is established through consensus and distributed computing, potentially removing costly intermediaries. This executive panel featuring Transform Group, Microsoft, IBM, and Mojix reviewed real-world examples where DLTs are used in commerce, outside of supporting crypto currencies, and explained how this technology is evolving into emerging variations that will drive innovation and adoption in the retail, manufacturing, supply chain world.

Transformation Through Technology

Mike McNamara, EVP, Chief Information and Digital Officer with Target, discussed the profound ways that technology has changed our everyday lives and the implication that enterprises must also change their approach to technology.

Contextual Commerce

Consumers can buy anything, anywhere, anytime, wherever they are, whatever they are doing. Just look at all the buy buttons that are now appearing in social media platforms from Instagram to Pinterest. This panel composed of Google, SmartCommerce, and SGSCO reviewed the ramifications to brands as well as consumers. Trust, security, payments, and product identification are the backbone to this game-changing opportunity.

Connected World

Christopher Diorio, the CEO of Impinj, explained how product identification connects multiple systems in the digital world. Delivering real-time information to businesses about an item's unique identity, location, and authenticity, or Item Intelligence™, is the essence of the Internet of Things.

The Internet of Everything

A panel including Avery Dennison, MIT, Evrythng, Impinj, and Wireless Registry identified these “things” and why they matter in the connected world. How will we be able to manage a world with so many connected items, and how will such an expanded ecosystem change the way you do business?

Rise of the Connected Spender

Technology has given consumers greater power and choice; the result is that brands face increased competition with the threat of commoditization. Louise Keely, EVP, Global Retail Practice Leader from Nielsen, reviewed how digital technology is transforming lifestyles.

Real Time Consumer Strategy

With leaders from TUMI, Salsify, Refashiond, and Unilever, this panel discussed the implications of digital change and the need to engage consumers effectively in real time. The panel also addressed mass personalization, the transformation of data into action, content strategy, and effective ways to engage consumers.


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2017

Speakers

Robert Tercek
Robert Tercek
Digital Futurist and Digital Media Pioneer
DCF Host and Panel Moderator
Ram Rampalli
Ram Rampalli
Global Head of Content Acquisition
Session: Innovating to Win
Yorke Rhodes III
Yorke Rhodes III
Global Business Strategist
Session: Distributed Ledger Technologies (DLT): Blockchain’s Evolution or Revolution?
Mike McNamara
Mike McNamara
EVP, CIO & CDO
Session: Transformation Through Technology
Rob Rekrutiak
Rob Rekrutiak
Group Product Manager, Google Shopping
Session: Contextual Commerce
Ramesh Gopinath
Ramesh Gopinath
VP, Blockchain Solutions and Research
Session: Distributed Ledger Technologies (DLT): Blockchain’s Evolution or Revolution?
Louise Keely
Louise Keely
EVP & Global Retail Practice Leader
Session: Rise of the Connected Spender
John Kelly
John Kelly
Head of B2C Selling, eBay Marketplaces
Session: Innovating to Win
Jason Purcell
Jason Purcell
Co-Founder & CEO
Session: Real Time Consumer Strategy
Lisa Morales Hellebo
Lisa Morales-Hellebo
CEO & Founder
Session: Real Time Consumer Strategy
Aidan Tracey
Aidan Tracey
CEO
Session: Contextual Commerce
Michael Terpin
Michael Terpin
CEO
Session: Blockchain...Fad or Future?
Session: Distributed Ledger Technologies (DLT): Blockchain’s Evolution or Revolution?
Kelly Ungerman
Kelly Ungerman
Partner
Session: What Tech Trend Will Affect Your Business?
Sanjay Sarma
Sanjay Sarma
Vice President for Open Learning
Session: The Internet of Everything
Christopher Diorio
Christopher Diorio
CEO
Session: Connected World
Session: The Internet of Everything
Scott A. Snyder
Scott A. Snyder
Chief Technology and Innovation Officer
Session: Innovating to Win
Jeremy Schenof
Jeremy Schenof
Senior Director, RFID Solutions
Session: The Internet of Everything
Doug Straton
Doug Straton
Vice President Digital, Ecommerce, & Omnichannel
Session: Real Time Consumer Strategy
Tom Racette
Tom Racette
Global Vice President of Retail Business Development
Session: Distributed Ledger Technologies (DLT): Blockchain’s Evolution or Revolution?
Patrick Parodi
Patrick Parodi
Founder & CSO Wireless Registry
Session: Internet of Everything
Jim McKelvey
Jim McKelvey
Co-Founder
Session: Unlearning
Jennifer Silverberg
Jennifer Silverberg
CEO
Session: Contextual Commerce

2018

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Join us for GS1 US Digital Convergence Forum 2018 in Phoenix, AZ. Learn, network, and experience the exchange of provocative ideas in an intimate setting. Don’t wait, take on the challenges of digital convergence today.

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Digital Convergence Forum is brought to you by GS1 US

GS1 US, a member of GS1® global, is a not-for-profit information standards organization that facilitates industry collaboration to improve supply chain visibility and efficiency through the use of GS1 Standards. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading partner collaboration.

For more information, visit www.gs1us.org